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AML 2029: get your club ready before kick-off!

Measure the maturity of your club, holding or agency against AMLR duties on transfers, sponsors and investors - before the sector rushes.

This check is general information, not a compliance opinion or legal advice. · Based on AMLR · football application 10/07/2029

Regulation

Professional football enters the EU AML perimeter in 2029

  • 01

    AMLR perimeter from 2029

    The EU AML package extends obligations to professional clubs, holdings and agents from 10 July 2029 under AMLA.

  • 02

    Documented risk vectors

    Transfers, image rights, sponsors and investor flows are documented money-laundering vectors.

  • 03

    KYC culture takes seasons

    Clubs that prepare early become the reference others copy - before the 2029 demand spike.

Who it is for

Built for football entities entering AML scope

If you run a pro club, hold club capital or act as a FIFA agent in Belgium, France, Luxembourg, the UK or elsewhere in the EU, this check is for those who will own 2029 preparation.

  • Professional clubs

    D1A, Challenger and LU clubs: CEO/CFO need a structure for transfers, sponsors and cash - often starting from zero compliance.

  • Holdings & investors

    Buy a club, inherit AML duties. Acquisition due diligence is the entry point that protects the investment.

  • FIFA agents & intermediaries

    Mandates and commissions enter the AML perimeter - secure your practice without bloating day-to-day work.

  • Federations & leagues

    RBFA, Pro League, FLF: distribution partners for club days, training and early-bird sector guidance.

Coverage

Seven domains toward 2029 readiness

Questions map obligations under AMLR to football realities - transfers, agents, sponsors, investors, cash and timeline.

  1. 01

    Governance & structureStructure

    AML referent, policies and accountability sized for a club or agency - not a bank organigram.

  2. 02

    Transfer due diligenceTransferts

    KYC on counterparties, payment routes and beneficial ownership before deals close.

  3. 03

    Agents & commissionsAgents

    Licensed intermediaries, commission caps awareness and screening of mandates and remittances.

  4. 04

    Sponsors & image rightsSponsors

    Source-of-funds checks on sponsors and image-rights vehicles that sit beside the pitch.

  5. 05

    Investors & holdingsInvestisseurs

    UBO transparency, acquisition DD and ongoing monitoring of ownership changes.

  6. 06

    Cash & ticketingCash

    Cash-intensive flows, ticketing and matchday receipts under proportionate controls.

  7. 07

    2029 readiness2029

    Roadmap by season: how many windows remain before 10 July 2029 - and what to build first.

The offer

A four-step path to your 2029 readiness roadmap

Pideeco advises professionals across Belgium, France, Luxembourg, the United Kingdom and the wider EU. This check reflects our early-bird football AML framing - before 2029 demand spikes.

  1. 01

    Free member account

    One Pideeco account unlocks the check, saves progress and keeps results available.

  2. 02

    Football-focused questionnaire

    Fifteen to twenty questions on transfers, agents, sponsors and investors - branching by club, holding or agent.

  3. 03

    Scores and gaps

    Domain scores and priority gaps to calibrate preparation season by season.

  4. 04

    Concrete follow-ups

    E-learning, RegWatch or a discovery call with our AML team - when you are ready.

  • Mapped to AMLR football application on 10/07/2029
  • Cases on transfers, commissions and sponsors - not generic bank AML
  • A snapshot to share before any next step

Frequently asked questions

Is this football AML check free?

Yes. The full questionnaire and results are free with a Pideeco member account. Optional next steps (course, RegWatch or consulting) are suggested - nothing is paywalled inside the check.

Who should complete it?

Typically the CEO, CFO or finance lead at a club; the deal team at a holding; or the agent themselves. One account can save a draft and finish later.

Isn't 2029 far away?

Policies take months; KYC culture on transfers and sponsors takes seasons. Early clubs become the reference investors and counterparties prefer - waiting until 2028 is a season behind.

How long does it take?

Most users finish in about 8 minutes. Branching shortens the path for agents versus multi-entity clubs.

Does FIFA agent licensing already cover AML?

FIFA 2023 rules raised transparency on licences and commissions. AMLR adds EU AML duties on top - complementary, not a substitute.

What happens to my answers?

Answers are stored on your member profile so you can resume or retake. You stay in control of any commercial next step.

Tools and support for what comes next

Regulatory e-learning

AML awareness with case studies on transfers, commissions and sponsors.

Regulatory Watch

Follow AMLA, AMLR and sector guidance as the 2029 football deadline approaches.

Reesk

Screen counterparties - players, agents, sponsors and investors - with a clear audit trail.

AML / KYC advisory

Build a football-ready AML programme: policies, KYC packs and a 2029 roadmap.

See how ready you are for 2029

Eight minutes. Free with a member account. Clear gaps before the 10 July 2029 sector deadline.

Create a free account to start